# Make ad variations

Start with one strong base creative. Then duplicate, remix, or regenerate specific parts. The best variables to test are hook, opening visual, actor, product benefit, offer, CTA, caption style, and b-roll. Keep the campaign objective and core claim stable so your test results are easier to understand.

Use ingredients to create variations efficiently. Change `@Hook` to test angles, `@Actor` to test talent, `@CTA` to test action language, or `@Broll_Demo` to test product proof. Regenerate only the scenes affected by those changes.

Name variations clearly. Use a pattern like `Hydration Drink - Runner Hook - Actor A - Starter Pack CTA - v03`.

{% embed url="<https://drive.google.com/file/d/1bKZauYDdO_azmYddLee0c4qC78ypHY0b/view?usp=sharing>" %}


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