# Pick the right model and mode

Start with the mode, then choose the model. If you have only an idea, use text-to-video. If you have a product or actor image, use image-to-video. If consistency matters across multiple references, use reference-to-video. If you want a clip to continue, use extend-video.

| Need                         | Recommended mode                     | Notes                                                         |
| ---------------------------- | ------------------------------------ | ------------------------------------------------------------- |
| Fast concept scene           | Text-to-video                        | Best for early ideation and simple shots.                     |
| Actor or product consistency | Image-to-video or reference-to-video | Use clean references and concise prompts.                     |
| Controlled transition        | First-last-frame                     | Useful when start and end visuals matter.                     |
| Continue an existing clip    | Extend-video                         | Works best when the next action naturally follows the source. |
| Motion matching              | Motion-control                       | Requires character image and motion video.                    |

Use faster or cheaper models for early exploration. Use higher-quality or more reference-capable models for scenes that will become final ad assets.

<figure><img src="/files/czuVFxhItQTdN5g5soBp" alt=""><figcaption></figcaption></figure>


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