# Set up your brand profile

Set up the brand profile during onboarding or before your first campaign. Add the product name, website, product category, target audience, value proposition, brand tone, primary offer, CTA, and any claims Ava can use or must avoid.

Add visual context too. Upload logo, product images, packaging, app screenshots, screen recordings, demo videos, landing pages, brand guidelines, and prior ads. These assets help Ava create better briefs, ingredients, and scene prompts.

After the profile is saved, use it to generate your first video. Ava can recommend creative directions, prefill campaign context, suggest templates, and create first-pass ingredients from the brand profile.

**First-video checklist:** brand profile saved, product reference uploaded, audience and CTA clear, at least one hook direction selected, and required ingredients filled.

<figure><img src="/files/L3P91qhiU3aHjCAwa4Tj" alt=""><figcaption></figcaption></figure>


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