# Choose your starting point

### Create your first video

Start here when you are new to Ava and want to go from brand context to a finished first video.

1. Input your brand url
2. Let Ava analyze the brand context and propose ready to download ads

Start with this path if you want the shortest route to a complete ad. You can learn the deeper controls after you have exported your first video.

{% embed url="<https://drive.google.com/file/d/1Xa5Y39H3c-Pq6D4fLQM9k-sRr4pCqWuT/view?usp=sharing>" %}

### Create multiple campaign ads

Use a campaign when you want to research ad ideas, choose several templates, generate multiple projects, and export a batch of ads.

1. Create a campaign from a marketing prompt or blank campaign.
2. Use research to decide what to create: winning hooks, UGC formats, creator styles, competitor patterns, and platform-specific angles.
3. Review template recommendations and add promising templates to a cart or queue.
4. Open the cart, compare selected templates, remove weak fits, and keep the templates that match the campaign objective.
5. Tweak ingredients once per selected template: actor, product, hook, body copy, CTA, brand proof, b-roll, and optional language/platform variants.
6. Generate campaign projects from the selected templates.
7. Review generated projects in the campaign grid, make quick edits, then batch export the approved videos.

Use this path when you need several ad options from the same campaign context. Ava helps you decide what to make, package templates for production, and export a batch of usable ads.

{% embed url="<https://drive.google.com/file/d/1Xa5Y39H3c-Pq6D4fLQM9k-sRr4pCqWuT/view?usp=sharing>" %}

### Create a video from scratch

Use Studio Mode when you want to build a video scene by scene with prompts, references, models, and variants.

1. Create a New Video project.
2. Add reusable ingredients before prompting.
3. Create scenes for hook, problem, demo, proof, and CTA.
4. Choose model and mode per scene, such as text-to-video, image-to-video, reference-to-video, or extend-video.
5. Generate variants, compare them, and set the winning scene.
6. Switch to Editor Mode for timeline edits, captions, music, overlays, and export.

Use this when you want creative control or when no template fits the exact idea.

{% embed url="<https://drive.google.com/file/d/1fdq9UuG_05g-jzay4VEkFHKkbuVLo_PN/view?usp=sharing>" %}

### Clone a social video with Agent

Use the agent to analyze a social video structure, then replace the source details with your own product, actor, and offer.

1. Open New Project or Agent and choose Clone a video.
2. Paste a TikTok, Instagram Reel, or YouTube Shorts URL, or upload an MP4/MOV.
3. Let the agent extract transcript, hook, pacing, scene beats, transition style, and CTA placement.
4. Review the generated plan and ingredients.
5. Replace source-specific details with your own actor, product, hook, proof, b-roll, and CTA.
6. Generate new scenes, edit, and export.

Clone the format and pacing, not the creator's identity, brand, copyrighted media, or claims.

{% embed url="<https://drive.google.com/file/d/164qSsmfyf1u-ri5OPBM411U0NzIL4X5W/view?usp=sharing>" %}

### Generate with AI models

Use model-led creation when you want to generate images, product visuals, videos, or references from scratch.

1. Choose New Images for static ads, product visuals, carousel frames, or reference images.
2. Use Nano Banana Pro or the GPT Image family for high-quality image generation and editing, depending on which models are available in the Ava UI.
3. Save strong images to Library and reuse them as product, actor, style, or start-frame references.
4. Choose New Video or Studio Mode for video generation.
5. Use Seedance 2.0 or Seedance 2.0 Fast for general UGC video generation, faster iteration, and image/reference-to-video creation.
6. Use generated outputs as ingredients, timeline elements, or references for later generations.

Choose models by what you are trying to make, not by provider name alone. Ava shows the current model names in the picker, so use the label shown in your workspace.

<figure><img src="/files/TSbkYkDt8Hy5CfhisgGa" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.avastudio.com/start-here/choose-your-starting-point.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.