# Campaign Mode ## How to Create and Manage a Campaign in Ava Studio Campaigns are your all-in-one workspace for creating, storing, and editing ads. Whether you're building ads one by one or generating a whole batch at once, Campaign Mode is designed to keep everything organised and move fast. This guide walks you through the full campaign flow from start to finish. *** ### Step 1: Start a Campaign To kick things off, open the Campaign Mode and type a prompt into the Campaign Agent. Think of it like briefing a creative partner, tell it what your campaign is about. Example prompt: > "Create a campaign for a skincare brand launching a new moisturiser." The agent will get to work researching and come back with: * **Recommended template types** * a breakdown of each template and why it fits your campaign * **Trending reels** * real examples currently performing well that you can draw inspiration from by simply cloning it with our agent.
*** ### Step 2: Choose Your Content — Templates vs. Cloning a Reel The agent gives you two types of content to work with, and you can use either or both in the same campaign. **Templates**\ Click on any template the agent recommends. For quick filtering, open up the video panel on the bottom right.
\ If you want to use it, simple click Add to Template Cart. This queues it up for batch editing and generation in the next step. \[ [Learn more about how to use Templates here](https://docs.holoworld.com/~/revisions/jCqEOoVSbtNKRTcycVGt/holoworld/ava-studio/product-tutorials/using-templates)] 💡 Tip: You can add the same template more than once, this is intentional. If you want to use the same template but with different actors, just add it multiple times. Each instance can be edited independently. **Trending Reels** \ If a trending reel catches your eye, click Clone Ad. This opens a Clone Reel project directly in your Campaign Workspace, where you can adapt its format and style for your own campaign. ⚠️ Note: Templates and cloned reels have different editing workflows. \[[→ Learn more about working with templates](https://docs.holoworld.com/~/revisions/jCqEOoVSbtNKRTcycVGt/holoworld/ava-studio/product-tutorials/using-templates)] and \[[→ Learn more about cloning ads](https://docs.holoworld.com/~/revisions/jCqEOoVSbtNKRTcycVGt/holoworld/ava-studio/product-tutorials/cloning-ad)] Mix and match as much as you like, there's no limit to how many templates or reels you can pull into a single campaign. *** ### Step 3: Edit and Generate from Your Template Cart Once you've added templates to your cart, head into the Template Cart to proceed. Here you have two options: * **Batch edit & generate** * Make changes across all templates at once , for example, click into a template in the cart and simple swap out any ingredients you’d like to change. * Ingredients swappable is dependent on the template, but generally involves actors, products as well as text ingredients for speech and captions. \[[Learn more about Ingredients here](https://docs.holoworld.com/~/revisions/jCqEOoVSbtNKRTcycVGt/holoworld/ava-studio/product-tutorials/what-are-ingredients)] * Next, users can choose to click on **Generate All** to produce everything in one go. * Alternatively, users can **Generate individually** * Work through each template one at a time if you don’t want to generate them all at once. Once you click Generate (or Generate All), each template spins up as its own project inside the \[Project] Tab. *** ### Step 4: Work in Your Project Workspace The Projects tab is where any project, including both generated templates, reels to be cloned or even blank projects you create from scratch, lives. From here you can: * Open and edit individual projects * Keep everything for one campaign in one organised space * Review and manage all projects at a glance * Batch export *** ### Step 5: Export Your Ads When you're happy with your projects, you can choose to select the ones you want to export and hit Batch Export. This will export all selected projects at once so you're not downloading them one by one. *** ### Quick Reference | **Action** | **What it does** | | ----------------------- | -------------------------------------------------------------------------------------------------------- | | Add template to cart | Queues a template for editing and generation | | Add same template twice | Creates two independent versions — useful for different actors | | Clone a reel | Opens a separate clone project in your workspace, proceed into the project to begin the cloning process. | | Generate All | Produces all templates in cart as individual projects | | Batch Export | Exports all selected projects at once | *** ### Related Articles * \[[→ How to work with templates](https://docs.holoworld.com/~/revisions/jCqEOoVSbtNKRTcycVGt/holoworld/ava-studio/product-tutorials/using-templates)] * \[[→ How to clone a trending reel](https://app.gitbook.com/o/ff3GqfIfzsFGlDQc9cyG/s/x3XJPuHjcm9UuQOCtVEu/~/edit/~/changes/56/holoworld/ava-studio/product-tutorials/cloning-ad)]
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