# UGC ad structures

Common structures include hook -> problem -> product -> proof -> CTA, hook -> demo -> benefit -> CTA, founder testimonial, before/after, myth busting, POV, listicle, comparison, unboxing, and screen-recording explainer.

For a 15-second ad, keep the structure tight: 2-second hook, 5-second product demo, 4-second proof or benefit, 4-second CTA. For a 30-second ad, add one extra body scene or b-roll proof scene.

Choose structure based on buyer awareness. If the audience does not know the problem, use problem/solution. If the audience knows the category, use comparison or proof. If the product is visual, use demo and b-roll.


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