# Prompting principles Describe what should be visible on screen: subject, action, framing, emotion, product use, and dialogue. Use short declarative instructions. Put swappable product or script details into ingredients instead of hardcoding them into every prompt. Prompt one scene at a time. If you need a hook, product demo, proof, and CTA, write four prompts. This gives you more control and makes regeneration cheaper and easier to evaluate. Use positive direction. Instead of "do not make it boring", say "fast-paced, direct, and energetic". Instead of "do not show a messy background", use a clean reference and simple framing. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.avastudio.com/prompting/prompting-principles.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.