# Durations and resolution

Use 9:16 for TikTok, Instagram Reels, YouTube Shorts, and most mobile-first ads. Use 16:9 for landscape placements and presentations. Use 1:1 for square social placements and some static ads.

Keep generated scenes short. Most scene-level video generations work best as 3 to 15 second clips depending on the model. A full ad is usually assembled from multiple shorter scenes rather than one long generation.

Use higher resolution for final, high-value assets when available. Use lower or faster settings for early concept testing. Always check model-specific duration and resolution options in the UI.


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