# Audio and music

Use speech or voice generation when your ad needs narration or dialogue. Choose a voice that matches the audience, format, and trust signal. A founder ad may need a direct, grounded voice. A playful UGC ad may need a casual creator voice.

Use music for mood and pace. Use sound effects sparingly for product reveals, transitions, and UI moments. Keep dialogue intelligible by balancing audio levels in Editor Mode.

When generating music or effects, describe the style, tempo, emotional role, and where it sits in the ad. Avoid copyrighted song names or requests that depend on unavailable audio.


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