# Stock actors and media

Stock actors can become `@Actor` ingredients for UGC-style scenes. Stock media can provide lifestyle b-roll, backgrounds, or visual context. Choose stock assets that match your audience and brand tone.

Do not choose actors only by appearance. Match the actor to the ad's trust signal: founder, skeptical customer, expert, parent, athlete, student, or creator. The actor should make the message more believable.

Review any licensing and usage restrictions shown in the product before publishing ads using stock assets.


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