# Music and sound effects

Use background music to make the ad feel native to social platforms. Use sound effects for moments like product reveals, transitions, UI taps, or comedic beats. Keep spoken audio clear by lowering music volume under dialogue.

You can use generated music, uploaded audio, stock assets, or sound effects depending on the project. When generating audio, describe the mood, tempo, and context rather than naming copyrighted songs.

Review the final video with and without sound. The ad should still make sense muted, and it should feel more persuasive with sound on.

<figure><img src="/files/vjikOFlyEPWcyhD41ykD" alt=""><figcaption></figcaption></figure>


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