# Research UGC patterns

The research agent can help answer questions such as "What fitness content is performing best?", "Find creators with high engagement in skincare", or "What ad formats work best for pet food DTC?" Ava turns research into patterns, evidence, examples, and recommended creative directions.

Good research prompts include a product category, target market, platform, and question. Instead of asking "find good ads", ask "Find TikTok UGC ads for skincare products targeting women 25 to 40, then summarize the top hook patterns and CTA styles."

Review the research output for practical creative decisions: hook angle, opening visual, scene pacing, product proof, creator style, CTA, and length. The best research output should lead directly to a set of templates you add to cart or a new project you create from scratch.

Use research as the "what should we make?" step, not just a report. After reviewing the patterns, select templates that match the recommended formats and move them into the campaign cart or generation queue.

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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.avastudio.com/campaigns/research-ugc-patterns.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.