# Create a campaign brief

Start with the essentials: who the ad is for, what the product does, what the viewer should believe, and what action they should take. Add the objective, offer, CTA, tone, and any constraints. You can also attach product images, videos, PDFs, text files, or brand documents.

For example: "Create UGC-style app install ads for busy parents who want easier family meal planning. The offer is a free 7-day trial. CTA: Download the app. Tone: practical, warm, and direct."

Use reference assets to reduce guesswork. Upload product photos, packaging, app screenshots, demo videos, brand guidelines, landing page PDFs, or previous winning ads. Name each asset clearly so it can be understood later.

**Brief checklist:** audience, pain point, product promise, proof point, offer, CTA, tone, do-not-say rules, and required assets.

<figure><img src="/files/iPQCNpP4LJmU0ZciE40V" alt=""><figcaption></figcaption></figure>


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